Chhichhore starring Sushant Singh Rajput and Shraddha Kapoor has taken a slow opening at the box office. As per the expectations, it would be able to make its first day collection of around Rs 6-8 crores. It’s the first directorial venture of Nitesh Tiwari after his biggie Dangal which starred Aamir Khan in the lead role.
Chichore was released with lots of expectations and buzz around it. It got good reviews from critics. However, it still opened with an average occupancy of around 15% as far as the morning shows are concerned. The figure is below estimates. The reasons behind it could be lack of promotions and toned down publicity campaigns.
These two things have majorly affected the opening collection of Chhichore movie. Moreover, the film has been released in between the festival days – Ganesh Chaturthi and Muharram. It has also put the limitations on its box office collections. Moreover, Chhichhore is facing tough competition from Prabhas’s Saaho.
If all go well then, the movie can attract more footfalls based on the word of mouth of the critics and the audience. It is being hoped that this flick will pick up its pace at the box office at the weekend, and turn around its business. Chhichhore may face tough competition next week as well.
It’s because three more Hindi films are going to release this coming Friday – Sunil Shetty’s Pehlwaan, Akshaye Khanna’s Section 375, and Ayushmann Khurrana’s Dream Girl. These 3 movies are ready to be released at the silver screen.
Apart from Sushant Singh Rajput and Shraddha Kapoor, Chhichhore stars Ashish Kumar, Varun Sharma, Prateik Babbar in key roles. The movie follows the lives of seven friends from 1992 to the present day. Going by the advance bookings, it looks like the film will have to depend on word of mouth.
Speaking of the later half of the 1st day of Chhichhore, the film has witnessed increase in the occupancy rate in the evening shows. The multiplexes is seeing increase in footfalls where the film is underperforming at the single screens. It is being expected to pick up on the first weekend.
As per the latest occupancy report, the figure has reached up to 45% which can be considered as a very good increase in number. It will further increase in the night shows. The growth on day 2 (Saturday) and day 3 (Sunday) can be more than usual.