At box office, Vicky Kaushal’s Uri: The Surgical Strike has made more collection than what Alia Bhatt’s Raazi, Kartik Aaryan’s Sonu Ke Titu Ki Sweety, Rajkummar Rao’s Stree, and Ayushmann Khurrana’s Badhaai Ho earned in the 1st week of release. In the first seven days, Uri collected Rs 78.54 crore at the domestic level. The military-drama movie is the directorial debut of Aditya Dhar. (check: Kasauti Zindagi Ki 18th January 2019.)
As per the reports provided by trade analyst Taran Adarsh, the first 8 days collections of Raazi, Sonu Ke Titu Ki Sweety, Stree, and Badhaai Ho were Rs 56.59 cr, Rs 45.94 cr, Rs 60.39, and Rs 66.10 cr respectively. The Uri film has proven its strength by becoming the first choice of moviegoers at this time around. It has shadowed all the other films.
The theatrical film was made on a medium budget of Rs 42 crore including the cost of production and printing & advertising. The satellite, digital, and music rights’ sale will only increase more non-theatrical revenue of the film. It has proven to be a jackpot for the makers. It’s because the Vicky starrer has already earned more than its CoP and all other expenditures.
According to Adarsh, this movie has become one more non-holiday release like Raazi, SKTKS, Sanju, and Baahubali 2 that didn’t depend on any festive holiday to guarantee its box office success. Instead of focusing on holidays, these movies focused on their quality content and in turn, turned non-holidays into festive seasons for the producers.
Besides directing the film, Aditya Dhar has also written the script for Uri: The Surgical Strike. Upon its release, the movie got positive reviews from the critics as well as positive word of mouth from the audiences. It has also defeated The Accidental Prime Minister starring Anupam Kher. Both the movies are made based on real stories, though fictionalized to some extent.
Uri 9th Day Collection – Rs 6 cr (to be updated)
Besides Vicky, Uri stars Yami Gautam, Kirti Kulhari, and Paresh Rawal in important roles.